1236 Judd Avenue SE | Grand Rapids, MI | 49509 | T: ( 616) 241-4436 | Request A Quote

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High Quality Powder Coatings in Grand Rapids, Michigan

Looking for a finish that offers cosmetic appeal and durability, powder coating is the right choice? Powder coating protects your products from corrosion, chemicals, heat, and ultraviolet rays. With more than fifty years of experience, we're a leading powder coating company in Michigan offering advanced solutions to your powder coating and liquid powder coating requirements.

We pride ourselves on offering every customer a tailored service that will deliver exactly what they want in time for their deadlines. Our culture of continuous improvement, innovation and sincere desire to help all our customers ensures that when you use us, you'll want to come back. To find out more about our services, call us at (616) 241-4436.


Powder Coating

Powder coating is the process of applying powder (resin) to metal substrates by electrostatic spray disposition (ESD). The powder is cured by oven or infrared heat creating a durable and consistent finish. Powder coat comes in many colors and textures to fit the needs of many industries.

Preparation of the metal substrate is important in ensuring the coating will adhere and be resilient. That’s why Reliance Finishing offers pre-treatment processes designed for a variety of substrates.

Liquid Coating

Liquid coating is the process of applying paint to substrates using various methods. Liquid coating can meet tighter tolerances as a thinner coat can be applied. High solid baking paints are durable and adaptable.

Reliance Finishing was founded in 1954 as a liquid paint finishing company. Earliest products painted at Reliance were appliance and automotive nameplates. Liquid paint was applied to the nameplates and removed leaving the recessed areas coated. Over the years we have expanded the liquid coatings processes to help diversify and grow the business. With some of the new variations of liquid coatings available we can achieve excellent durability and appearance.

Plastisol Coating

Developed in the 1920s as a substitute for scarce natural rubber, plastisol is a suspension of PVC particles in a plasticizer; it flows as a liquid at room temperature but becomes solid when heated.

Suitable for an enormous selection of industrial, commercial and consumer applications, plastisol coating can be customized to meet the needs of your product. We can provide numerous colors or surface textures, offering a unique coating designed just for you. Resistant to weather, UV, chemicals, corrosion and wear, plastisol coating is an exceptional option.

Thermal Deburring

Thermal energy method (TEM), also known as thermal deburring, is a process used to remove hard-to-reach burrs or flash that other processes such as vibe deburr cannot accomplish.

We have invested significantly in our thermal deburring services, enabling us to quickly remove unwanted burrs on large volumes of components, quickly and easily. Our process uses a combination of high temperatures and pressure to remove burrs, even in inaccessible locations. We can also clean the parts after the process has taken place, ensuring they reach you in pristine condition.