1236 Judd Avenue SE | Grand Rapids, MI | 49509 | T: ( 616) 241-4436 | Request A Quote

About Us

A fourth-generation owned- and operated-company, Reliance Finishing Company has been striving to exceed our customer’s expectations since 1954. Over the course of the last half-century, we have seen much change in the production finishing industry. The reason we’re still here is because we’ve adapted accordingly to that change. Our dedication to being a leader in liquid, powder and plastisol coatings has ensured that longevity. Of course, dedication alone doesn’t guarantee a lengthy history. Long-time customers do — and the only way to keep a customer is to continually demonstrate a high degree of adaptability, expanding knowledge, and hassle-free fulfillment.

ISO 9001:2000 Certified Quality System

Powder Capabilities

  • 2 automated production lines
  • 1 automated IR line
  • 1 large batch oven
  • 5 offline powder booths

Liquid Capabilities

  • 3 production lines
  • 1 automated monorail line
  • 1 batch oven
  • 10 offline liquid booths
  • 1 automated chain-on-edge line


  • Zinc
  • Aluminum
  • Magnesium
  • Steel
  • Brass